“COSMETICA 2010” will benefit from a wide media campaign:

-    Articles in the newspapers and specialized journals
-    Targeted invitations will be handed to professionals
-    TV and Radio spots
-    Posting campaign in shopping centres and the main streets of the city
-    Direct and targeted actions (SMS, e-mails, etc…)
-    Advertising inserts in the written press throughout the year as well as radio and TV spots during the event
-    Presence of beat men to cover the events
-    Very high panel of VIPs (political, administrative and economic) who will be especially invited to enrich and animate the events
-    Mailings, e-mailing, posting, banners on the net
-    Exclusive VIP rooms
-    Conference, seminars and other targeted meetings on the occasion of the exhibition